Kenya is seeking to strengthen its position in Africa’s growing creative economy by pursuing international partnerships aimed at creating more opportunities for young creatives in the global market.
The push emerged during a virtual meeting between Foreign Affairs Principal Secretary Abraham Korir Sing’Oei and acclaimed actor, filmmaker and creative entrepreneur Sir Idris Elba, founder of Akuna Group.
During the meeting, Sing’Oei conveyed President William Ruto’s appreciation to Elba for his efforts to promote and support young creative talent across Africa.
Elba highlighted challenges facing young artists and creative entrepreneurs, noting that talent and inspiration alone are not enough to unlock their full potential.
He emphasized the need for practical support, including reliable payment systems, professional networks, access to international markets, creative education and emerging technologies.
The discussions also focused on the upcoming Commonwealth Summit in Antigua and Barbuda and the planned launch of the Commonwealth Creative Economy Partnership.
The partnership seeks to place young people, enterprise, technology and cultural expression at the centre of efforts to promote shared prosperity across Commonwealth countries.
Kenya has expressed readiness to play a leading role in advancing the initiative across Africa and to position its creative sector more prominently on the global stage.
Sing’Oei said Kenyan youth should not only showcase their talents but should also become storytellers, innovators, entrepreneurs and owners within the creative industry.
The government is seeking to make the creative economy a stronger source of jobs, entrepreneurship and cultural influence, particularly for the country’s youthful population.
The focus is also on ensuring that creatives have access to the skills, technology, networks and commercial opportunities required to earn sustainable incomes from their work.
